Book recommendations on Design and Advertising for beginners.

Reading, despite being essential for the development of any person, is often neglected nowadays.

Do you want to constantly improve your skills to stand out in what you do? Well, you’ll need to acquire knowledge first.

And if you are someone who wants to learn more about design and advertising, to become a better professional, stay with us!

Book recommendations on Design and Advertising

Design for Non-Designers

Book written by Robin Williams, presents elaborated and comprehensive content about the application of elements used in graphic design in various projects.

It is one of the mandatory books for those who are starting to study graphic design, or any other professional.

A book aimed at all those who want to understand the basic concepts of design and how to apply them.

It covers everything from typography to color contrast and sizes, which will help you develop materials like a newspaper more easily.

Briefing: Design Project Management

Written by Peter L. Philips, it addresses the importance of briefing in projects, from the simplest to the most complex ones.

The objective of this book is to provide you with the necessary knowledge to improve your strategies in project management and execution.

It is known to be the most comprehensive book on briefing, covering topics such as:

Brand Identity Design

Thanks to the popularity that social media has been gaining, content about marketing involving them has been emerging.

The advertising and marketing channel has developed various areas of expertise that originate from graphic design.

Psychology of Colors

Graphic Design Course: Principles and Practices

Intuition, Action, Creation: Graphic Design Thinking

Book: Thinking with Type

Steal Like an Artist: 10 Tips on Creativity

Beginner Designer Manual

Universal Principles of Design

Visual Identity Manual

The logic of consumption

Advertising is a smiling corpse

The art of planning: truths, lies, and propaganda

Brandsense – The sensory secrets that lead us to buy

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